On the afternoon of June 21, the second session of the Party Building Academic Workshop of the College of Culture and Tourism was held as scheduled。The lecture invited Mr. Wang Zhenhua, chairman of Expo Huachuang Group, to make a special report on "From Creativity to business - A discussion on the path of" Two Creation "of Chinese excellent traditional culture。Teachers from the Party branch of the Department of Cultural Management and students of Grade 2022 majoring in cultural industry Management participated in the event, which was presided over by Meng Deyang, secretary of the Party Committee。

Meng Deyang warmly welcomed the arrival of Mr. Wang Zhenhua, and he awarded Mr. Wang Zhenhua the appointment letter of "Industry Mentor" of the School of Culture and Tourism of Jinan University。It is hoped that he will impart more valuable experience to the students of the college in the future and achieve regular cooperation and exchanges with the college。

Mr. Wang Zhenhua has been deeply engaged in the cultural and creative industry for 20 years, and has unique insights and profound understanding of the development of the cultural industry. With his profound industry background and rich practical experience, he brought a "dry goods" full of wonderful reports for the teachers and students present。Starting with the process of Jinan nucleic acid test stickers of Expo Huachuang Animation and Media Company and the cultural connotation of "Quancheng Anti-Epidemic Day Group", he deeply analyzed the development context and business model of cultural and creative industries。He proposed to "make culture into products, and make products more cultural".。Through vivid cases and detailed data, the lecture demonstrated the whole process from creative generation to commercial operation, making the teachers and students present deeply feel the infinite charm and huge potential of the cultural and creative industry。

Meng Deyang stressed in the summary，College teachers and students should cherish such learning opportunities，Broaden vision and enhance ability;It is hoped that the Party branch of the Department of Civil Affairs and Administration can continue to play an important role as the leading and fighting fortress of party building，More high-quality academic activities will be held，It has continuously injected new momentum into the construction of the cultural industry management specialty of the college and the development of cultural and creative industries。

The successful holding of the Party building Academic Workshop provided an excellent learning opportunity and exchange platform for teachers and students, not only conducted face-to-face exchanges with industry leaders, but also further deepened the contact and cooperation between the college and enterprises, and promoted the true deep integration of academic research and industrial development。

文化和旅游学院党委坚持以习近平新时代中国特色社会主义思想为指导，深入学习贯彻习近平总书记视察山东重要指示精神，Adhere to the leadership of the school party committee，Take "Party building academic Workshop" as the starting point，To provide a new platform for improving the ability of teachers and students in the school，Inject positive energy，Lift your spirits，Promote the high quality development of the college with practical actions。

Wang Zhenhua, excellent expert of the Ministry of Culture and Tourism, high-end talents of Shandong think tank, the first batch of Qilu Culture Star, president of Shandong Animation Industry Association, national level director, professor, master tutor, chairman of Expo Huachuang Group。The group consists of Shandong Shibo Huachuang Animation Media Co., LTD., Shandong Shibo Culture Communication Co., LTD., Qingdao Shibo Huachuang Production and Education Development Co., LTD., Jiangsu Huano Digital Creative Co., LTD。Among them, Shandong Shibo Huachuang Animation Media Co., Ltd. is a well-known animation enterprise and a leading enterprise in Shandong cultural and creative industry, known as "animation cross-border integration solution expert".。The company's core business includes animation original, talent education, copyright education, exhibition and display of four major sectors, with more than 100 original animation works。The company has established the "Shandong Province Film and Television Animation Copyright Trading Center", and has trained more than 500 cultural and creative talents, led more than 200 disabled people to achieve high-quality employment and entrepreneurship in the field of cultural and creative, and created the "Lychee Flower" public welfare disabled brand。

Written by Zhao Fei and Gao Chenfei Edited by Zhang Yajing Edited by Zhang Wei